Although I don't get to wander around the internet as much as I used to, I still manage to come across some cool, shareable stuff every now and then. Today's share is via designworklife.com, and features the art of Zachary Smith. Zachary does hand lettering and typographic art. I do love the swoops and swirls of hand lettering, and that it makes the words as beautiful as the thoughts they express. Zachary builds one more layer on this by merging his lettering and inspiring phrases with his photographs to make some beautiful images, many of which he features on his Instagram account.
Zachary also contributes to Sevenly, an online store that sells t-shirts and prints of artist-made designs and gives $7 of each purchase to charity. The designs are more than pretty; they seek to help raise awareness for the different organizations that Sevenly supports. Each week Sevenly introduces a new charity partner and a new design. To date they have raised over $4 Million for various charities.
I love this business model! Support artists - check. Create beautiful, quality merchandise - check. Make a meaningful contribution to change - check. Raise awareness of deserving charities - check. Make money and build a successful business - check!
Why not build a business around making a difference? Why not shop and give to charity at the same time? I bristle at the idea that somehow these things should be kept separate, that giving to charity is simply a marketing gimmick to sell more merchandise. I instead see a business with a soul, but that's not to say the former isn't out there as well.
How do you feel about "capitalist philanthropy"?
.jpg "Sevenly tshirt")
