The subway station environment makes it easy to demonstrate the power of colour. “With dull grey, a pop of colour here and there acts as a trigger… We want people to think, ‘Maybe I have something to paint,’ and we would like to be their paint partner,” [marketing manager Dominique PThey will also be handing out different-coloured flowers on Thursdays in TTC stations, with a card that sends them to their said.facebook page for $10 off their new Cashmere line of paint. Apparently it is available in 22 locations in Toronto (looks like mostly RONA and Home Hardwares). What do you think? Would you consider using SICO paints? I have never tried them, but this campaign sure made me take notice!
SICO - let's paint campaign